Twelve private-sector organizations have joined the province to promote Nova Scotia and its attributes wherever they do business. The organizations, who signed the Nova Scotia “Come to life” charter with Premier Rodney MacDonald today, Oct. 4, included: the Brain Repair Centre; Credit Union Atlantic; Acadian Seaplants; Saint Mary’s University; Eassons Transport Ltd.; Michelin; Oxford Frozen Foods; the Canadian Manufacturers and Exporters – Nova Scotia division; Glenora Inn and Distillery; the Cape Breton Partnership; C-Vision; and Eastlink Television. “The new charter members are a diverse group, representing the best things about our province,” said Premier MacDonald. “They are innovative, creative, smart and successful. They are also well connected to the rest of the world, and can help us expand our message to a much broader audience.” “We have always made a point of telling people that we are a Nova Scotian company, and it serves us well wherever we go,” said Jean-Paul Deveau, president of Acadian Seaplants Limited. “We ship our product to more than 70 countries worldwide, and promoting our Nova Scotia roots reinforces the quality of our products, the creativity of our people and the innovation of our approach.” The charter formalizes the involvement of public- and private-sector organizations in telling Nova Scotia’s story. As a charter member, each organization agrees to help develop and support the “Come to life” initiative. “We are very proud to promote Nova Scotia as a great place to work, invest and live,” said Dave Miller, manager of personnel and safety with Berwick-based transport company, Eassons Transport Ltd. “In fact, we have taken the step of putting Nova Scotia signage on all of our trailers, and telling our customers and contacts about what makes our province so unique.” Nova Scotia’s “Come to life” initiative uses eight simple words to describe the attributes that make this province and its people unique: coastal, accessible, safe, genuine, dependable, creative, innovative, and resourceful. Taken as a whole, these attributes help embody the variety and balance that give the province its unrivalled quality of life. “Come to life” markets Nova Scotia as an excellent place in which to live, work, invest, receive an education, play, and visit. “The nature of our work requires international collaboration,” said Dr. Ivar Mendez of the Brain Repair Centre. “Nova Scotia provides a fertile environment for people to excel and be innovative. That point is not lost on our colleagues around the world, and we are not shy about telling people our story.” Earlier charter members include: the Halifax International Airport Authority; Greater Halifax Partnership; EduNova; International Language Institute; High Liner Foods Incorporated; Scotia Slate; Nova Scotia Fruit Growers Association; Credit Union Central; Atlantic Superstore; Heritage Gas; Alexander Keith’s; and RCR Hospitality Group.