Melanie May | 15 August 2016 | News Deterministic match funds (in which donations are guaranteed to be matched) see the highest participation levels, but require substantial initial investment in terms of match funding. Match funding stimulates higher and more frequent giving, according to a report from Localgiving into how financial incentives encourage donations.Striking a Match: Incentivised Giving Report 2016 reveals the key results and learnings from a number of match fund campaigns run by Localgiving throughout 2015 as part of its Incentivised Giving Programme, which in 2015 raised £834,224 for 1,288 groups from 16,561 donors.Localgiving ran six match fund campaigns featuring a range of different incentives to encourage donations. These included 1:1 match funding, ‘randomised’ match funding (in which donations had a chance of being matched) and fundraiser competitions.The findings show that different incentives – ranging from match funding to competition prizes – can be used to engage supporters in charitable causes, as well as stimulate higher, more frequent donations.Using donation data and donor feedback, Striking a Match: Incentivised Giving Report 2016 looks at the impact of each campaign on the overall amount raised; charity and donor participation rates; donation size and frequency; donor sentiment and retention.Key findings:The vast majority of donor survey respondents see campaign incentives as a crucial factor in their decision to donate. In the February 2015 #GiveMe5 survey 83.4% of respondents said that match funding had influenced their decision “a lot” or was the “only reason” that they had donated. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis29 Match funding encourages higher & more frequent giving, says report Competitions increase the average donation size and provide the best leverage for campaign funders, but show lower participation rates amongst charities.Stephen Mallinson, chief executive of Localgiving said:“In recent years Localgiving has been exploring incentivisation as a way to engage people with their local charities and community groups. This report compares and contrasts the six Incentivised Giving Campaigns we ran in 2015 – not only proving conclusively that match funding works as a concept, but also showing how different incentives can be used to achieve different outcomes.”The findings will be used to inform Localgiving’s future initiatives. 268 total views, 1 views today Advertisement Tagged with: match funding Research / statistics About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. 269 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis29 Donor surveys show a clear, positive correlation between the likelihood of a donation being matched and the amount donors are willing to donate.